Hosted by Ninja Captain Alex J. Cavanaugh
My insecurity this month: I'm trying a newsletter . . . again. I started one over a year ago through mailchimp and I never got it off the ground. In fact, I became so nervous about it that I never actually wrote a newsletter. I started one or two, but I never sent them.
This time, I'm three months into a new newsletter with Mad Mimi, and I'm enjoying myself, even if my audience is literally: my parents, my husband, and one friend.
I'm only putting out one newsletter a month, but I finally put the "Newsletter Sign Up" button on the right. Yes, it took me three months to get that integral part done.
And, for the March/April newsletter (Mapril), I'm running a promo: whoever signs up for my newsletter will receive a 100% off coupon for Flicker: A Collection of Short Stories and Poetry at Smashwords.
So, I admit I don't know what I'm doing. I'm taking advice from my teen daughters who told me to "keep it simple, mom." (Hmm, was that last change of word intentional?) Each month has only three to five sections. The Mapril newsletter has the Special Offer (Flicker), News, New in 2016, and For Writers sections. It's pretty short.
Why am I so nervous about newsletters when I write blog posts all the time?
Because they are supposed to be the biggest marketing tool of authors today.
Yikes! That means it has to have it all, right? Meaning, beauty, perfection?
That last word strikes a painful G7 minor chord played on a dusty organ in my soul.
I don't do perfection. Ever.
(To prove my point, I just used a sentence fragment and I hate those in essays and most fiction, so why do I use them on my blog? Agh. The truth is out. I sabotage the word perfection with every fiber of my "I refuse to be type A even though I lost hair in high school over an Honors Society event I had to organize as HS V-P" purposefully type B self.)
On the plus side, I had an article accepted for and published in the March IWSG Newsletter, so I'm learning how to do newsletter writing with some help from all of you!
So . . . do you think newsletters are the biggest marketing tool of authors today? And, do you have one? If so, how do you tame the newsletter beast? And, how often? And, do readers actually sign up for these dastardly things?
My newsletter sign-up